Visual Identity & Label Design
for Handcrafted Beer from the Black Forest
2023
In the heart of the Black Forest, in Tübingen, I embarked on a journey to design the label for "Wildhopff" beer. Guided by the client's desire for a symbol marrying nature and tradition, I crafted a design featuring hops adorned with antlers. With meticulous attention to detail, I developed alternative designs, each encapsulating the essence of the Black Forest. This project celebrates the region's brewing heritage, inviting you to raise a glass to "Wildhopff" – a testament to craftsmanship and natural beauty. Cheers to the journey ahead! 🍻
Label Design
for Homemade Body Soap and 100% Rapeseed Wax Candles
2020
The labels for handmade body soap and rapeseed wax candles feature a minimalist design with four different shapes to accommodate various product sizes. The clear and streamlined design reflects the purity of the products – transparent and devoid of unnecessary elements. Just like our soaps and candles, the labels steer clear of excessive details. The simple design underscores our philosophy: simplicity, naturalness, and freedom from harmful chemicals.
Tea Packaging "Innere Ruhe"
2020
In a test project for an organic tea company, I crafted the visual concept for "Inner Peace," a distinctive herbal blend. The packaging represents high-quality organic tea, emphasizing the serene experience of enjoying this herbal composition. The illustration showcases a tranquil sunrise with a Buddha silhouette and harmonious plants, evoking a sense of inner peace. The lotus flower, symbolizing purity and renewal, serves as the central icon, accentuating the transformative power of this tea.
Tea Packaging
2020
The packaging has emerged from a soft, cheerful color palette. The choice of colors is inspired by the natural tones of goji berries and hemp.
Through subtle illustration and an appealing pattern, the essence of the tea is captured on the packaging. The design depicts goji berries and hemp leaves in a visually appealing and informative manner.
This project goes beyond mere design—it is a personal initiative.
